Through the viral concept of recreating lamps from IKEA objects, “Lamparita” was born. Our first creative intervention where we decided to use photography as a medium to tell the story of these lamps, in a colorful and fun way.
Our approach was based on enhancing that creative process, beyond its origin as a pre-existing idea.
We set out to capture their essence and highlight how the elements that make up the lamp can have a new meaning and purpose through visual expression.
We captured different moments in which the lamps were used in everyday situations, creating a visual narrative that shows their versatility and functionality in different contexts.
The creation of this viral concept was born out of an attempt to reproduce different “mushroom lamps” from the history of design through objects in department stores.
At this point, does our ignorance lead us to assume that all the products we get in department stores are their own designs?
Do department stores appropriate designs and identities of which they have no authorship?
Can it be said that the commercialization of these products by department stores belittles the work of designers? And consequently, as consumers, do we also look down on them?
Can it be said that the commercialization of these products by department stores belittles the work of designers? And consequently, as consumers, do we also look down on them?
